Freelance Marketing Specialist

About WeAreBrain

WeAreBrain is an award-winning Digital Product Agency with clients across Europe, the United States and Africa. We help organisations create and execute successful strategies and end-to-end solutions for their digital transformation — from customer-centric design and marketing services to custom software development and intelligent business automation.

Rooted in technological advancement and solid customer experience, WeAreBrain has been recognised across the industry for years, with awards and accolades including FD Gazellen, Spin Awards, Emerce 100 and the Dutch Interactive Awards.

At WeAreBrain, we believe in building the best version of tomorrow — using AI and intelligent automation to transform ideas into action and develop digital solutions that create meaningful, lasting impact.

Who are we looking for?

The Senior Marketing Specialist we are looking for is a motivated, analytically minded professional with a broad passion for marketing. You are equally comfortable in data and campaigns as you are in content and strategy. You enjoy working in an environment where technology plays a central role, and you are enthusiastic about the possibilities this brings to modern marketing.

You will become part of our Amsterdam-based team, collaborating with colleagues across disciplines — from design to development — on a wide range of marketing initiatives for our clients and our own organisation.

Please note that we are looking for a freelancer for a 5-month contract, who is available to work 3 days per week.

Responsibilities:

• Actively explore and apply new technologies, including AI tools such as Claude, to improve and accelerate marketing processes

• Manage and support SEA campaigns focused on lead generation and conversion

• Own and drive SQL targets by continuously monitoring, analysing and optimising pipeline performance across relevant channels

• Website management: keeping content up to date, making CMS adjustments and monitoring the user experience

• Set up, monitor, analyse and report on marketing performance using relevant tools (e.g. Google Analytics, Tag Manager, Search Console, SEMrush or similar)

• Contribute to a broad mix of marketing projects: from SEO/AEO optimisation and content creation to email marketing and digital product launches

• Set up, manage and optimise outbound campaigns to generate leads

• Collaborate with internal teams — design, development, sales — to deliver content aligned with the brand strategy

• Stay up to date with trends and developments in marketing and proactively make recommendations.

Skills & Requirements

The ideal candidate has 5 to 6 years of experience in digital marketing and brings the following: 

• Excellent command of English (Dutch will be a plus)

• Proven experience with SEA: managing and supporting paid campaigns via Google Ads and/or social media platforms

• Proven experience with SEO and AEO

• Experience with website management and CMS platforms (e.g. WordPress, Framer or similar)

• Experience with automated outbound campaigns

• Experience with reporting tools and data analysis — able to translate insights into actions

• Affinity with and interest in new technology, particularly the application of AI in marketing

• Good writing skills, with the ability to craft copy across different formats and channels

• Willingness to be involved in a wide variety of marketing projects, from SEO to content creation and campaign management

• Attention to detail, strong organisational skills and comfortable multitasking

• Affinity with a diverse working environment and different cultures

Nice to have

•   Experience with marketing automation tools