Senior Marketing Specialist

About the job

The Senior Marketing Specialist we are looking for is a motivated, analytically minded professional with a broad passion for marketing. You are equally comfortable in data and campaigns as you are in content and strategy. You enjoy working in an environment where technology plays a central role, and you are enthusiastic about the possibilities this brings to modern marketing.

You will become part of our Amsterdam-based team, collaborating with colleagues across disciplines — from design to development — on a wide range of marketing initiatives for our clients and our own organisation.

Responsibilities

• Actively explore and apply new technologies, including AI tools such as Claude, to improve and accelerate marketing processes

• Manage and support SEA campaigns focused on lead generation and conversion

• Own and drive SQL targets by continuously monitoring, analysing and optimising pipeline performance across relevant channels

• Website management: keeping content up to date, making CMS adjustments and monitoring the user experience

• Set up, monitor, analyse and report on marketing performance using relevant tools (e.g. Google Analytics, Tag Manager, Search Console, SEMrush or similar)

• Contribute to a broad mix of marketing projects: from SEO/AEO optimisation and content creation to email marketing and digital product launches

• Set up, manage and optimise outbound campaigns to generate leads

• Collaborate with internal teams — design, development, sales — to deliver content aligned with the brand strategy

• Stay up to date with trends and developments in marketing and proactively make recommendations.

Skills & Requirements

The ideal candidate has 5 to 6 years of experience in digital marketing and brings the following:

• Fluent in Dutch (spoken and written); excellent command of English

• Proven experience with SEA: managing and supporting paid campaigns via Google Ads and/or social media platforms

• Proven experience with SEO and AEO

• Experience with website management and CMS platforms (e.g. WordPress, Framer or similar)

• Experience with automated outbound campaigns

• Experience with reporting tools and data analysis — able to translate insights into actions

• Affinity with and interest in new technology, particularly the application of AI in marketing

• Good writing skills, with the ability to craft copy across different formats and channels

• Willingness to be involved in a wide variety of marketing projects, from SEO to content creation and campaign management

• Attention to detail, strong organisational skills and comfortable multitasking

• Affinity with a diverse working environment and different cultures

Nice to have

•   Experience with marketing automation tools

What WeAreBrain offers

•   The opportunity to grow and develop yourself in a dynamic, innovative environment

•   Be part of a growing, international and award-winning agency

•   An informal, fun, diverse and driven culture

•   Competitive salary depending on experience, with a comprehensive benefits package including a monthly €50 home working allowance and 25 days of annual leave

•   Flexible remote working: our team has the freedom to work remotely, helping you achieve a healthy work-life balance